What Andre achieved with Adidas Runners in New York was incredible. When he was asked to build a running community in the city for adidas he pulled in all the right people he’d met on his journey to create a uniquely inclusive running community.

Everyone involved had palpable positive energy. The captains were brilliant, David, Jessie, Kwasi, Chiara, all truly inspiring people. Tom Bender was on some freshman photographic mission shooting the shit out of everything on a dime so everything looked great.

This New York Marathon activation was the pinnacle moment of the original line-up. A week of activation and programming on Howard St with Danny Doyle on the dials of an experiential design masterclass.