Working on Wray & Nephew was a once-in-a-lifetime opportunity to celebrate a country that has given me so much through its music and culture. We won the pitch on a ticket that celebrated the powerful beauty of Jamaica and its people. We traveled across the island documenting inspiring characters and mystical energy.

The resulting campaign redefined the approach to commercial communication on the island, favoring positive depictions of real lives over fictional depictions of fantasy success. On returning to Jamaica many years later I drove across the island and came across community bars that still proudly stated the campaign message.