3 weeks into the Pandemic it appeared the world may end and the business may go with it. Not so. The phone rings and it’s Raoul, as ever, a welcome distraction. Italian outerwear brand Parajumpers need a new brand strategy and campaign, fast. I called Matt Jones, as I do in moments of need, could he cast and shoot a campaign in peak pandemic? Of course he could. Off we went into the wilderness, with the 35mm, a Super-8, Joe and a few packets of biscuits. How we laughed in those Halcyon days of the pandemic.